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Business Week publish an article saying that the new iPod nano, although its getting bigger and more luxurious, it was the capital to make it cheaper!
A team of the new iPod nano unpacking and sorting components. Once sorted out, it turns out the price of raw materials from the iPod nano is cheaper than the previous generation. In fact far more sophisticated features. Well, it means Apple will be more profit with each sale of the iPod nano, except if Apple lowered the price.
This is the result of technological advances. Increasing technology, the cheaper the price of a product. Of course it could be the same price, but features increased. Please select. To be sure, we as consumers really benefit from this technological advancement.